Relationship Fundraising Is a Leadership Issue

I’m grateful to the Association of Fundraising Professionals (AFP) for selecting me to contribute to the October 2026 issue of Advancing Philanthropy magazine.
My article, “Relationship Fundraising Is a Leadership Issue,” explores an important reality of nonprofit fundraising: strong donor relationships depend on more than the skills and dedication of one individual fundraiser. They are shaped by the priorities leaders establish and the organizational conditions that allow trust to develop over time.
In the article, I explore:
- Why competing priorities can undermine donor relationships, even when teams are deeply committed to stewardship.
- How nonprofit leaders can create the conditions for ethical, relationship-based fundraising through stronger internal communication and intentional team support.
Ultimately, the donor experience is a reflection of the organization behind it. As leaders, we have a responsibility to ensure our teams have what they need to build relationships that last.
I invite you to read the full article and consider your donors' experience when they engage with your organization.
Download the PDF: Relationship Fundraising Is a Leadership Issue
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