3 Ways Nonprofits Can Leverage DAFs for Greater Impact

Karen S. Cochran • April 15, 2025

DAFs are transforming philanthropy, and organizations that embrace them will be better positioned for sustainable funding.

The world of philanthropy is changing fast, and donor-advised funds (DAFs) are leading the charge. With assets in DAFs skyrocketing 560% over the past decade—reaching $251 billion—nonprofits can no longer afford to overlook this powerful giving vehicle.


As a Forbes Nonprofit Council member, I recently wrote about this trend in my latest Forbes article and shared three ways nonprofits can harness the potential of DAFs to grow their funding and deepen donor relationships.

3 Key Strategies to Harness DAF Giving in 2025

#1: Build Relationships with DAF Advisors


Many DAF donors give anonymously, but that doesn’t mean they’re disengaged. Connecting with financial advisors who manage DAFs can increase your chances of repeat gifts and larger contributions.


#2: Participate in DAF Day


The first-ever DAF Day in 2024 mobilized donors to give from their funds. Mark your calendar for October 9, 2025, and use this event as a strategic opportunity to engage and steward DAF donors.


#3. Encourage Recurring and Planned DAF Gifts


Many DAF platforms allow for recurring grants, and some DAFs become "orphaned" when donors pass away. Encouraging donors to include your nonprofit in their giving plans can provide long-term stability.


DAFs are transforming philanthropy, and organizations that embrace them will be better positioned for sustainable funding. If your nonprofit needs a strategy to tap into DAFs effectively, let’s connect.


Read the full Forbes article for a deeper dive into these strategies: 3 Ways to Hop on the DAF ‘Bullet Train’ in 2025.

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